|
< Homepage
Loading...
Whatas In a PAC File
How and Why You Should Consider Summarizing spreadsheet Lists with Excel Pivot Tables
Raid Data Recovery Planning
Online Games are Addicting
Finding What Is Right For You
Play Online Addicting Games at Pirates Arcade
Website Design a Golden Tips To Improve Your Websites Look
Selecting Ink Jet Printers
How to Quickly Find your Lost Computer Documents
Easy Lead GenerationRevealed3 Striking New Secrets To Jumpstart Your Lead Generation
RQuest Product Core Information that Rules the World
Great Plains GP Auto Posting Ideal extension to eCommerce Integration
Playing Your Business Cards Right
Your Hard Drive Is Going To Explode Why A Ups Is Essential
Cartridge Refilling Service An Alternative to Buying a New Cartridge
The Online Backup
Free Computer Repair Tips
Tips On Managing Your Own Marketing Campaign
Editing Digital Photography For Advaneced Users Now Available
Installment 3 in the Series How TO Get Your website Seen On The Internet
Losing Money By Not Using Article Anchor Tags Properly
Bluehost Does it suck Yes or No get the facts
Your Hard Drive Data Recovery
Benefits of Buying Remanufactured and Compatible Ink Cartridges Online Versus Original Cartridges
Tracking Your MLM Viral Ads on Google Tips From an MLM Pro
Data Backup Avoid Losses
What Is RSS Directory
Optimize your website in a search engine friendly manner
It is however a big question how the search engine may optimize your site. But the fact is that you should try almost in every possible manner so that your ...
Search engine marketing software A solution to market your website
The indexation of web information and the easy access to site content is most usually facilitated by the use of special search engine marketing software that covers lots of the ...
| |  |  |  | | |
Don't Destroy Your Search Engine Advertising with Bad Website Design
So, you've embarked on a search engine advertising program, maybe even SEO. Whether you're doing this on your own or using an SEO firm, there are key points to become aware of.
If you miss these, you won't increase conversions.
What good is a Number 1 organic search engine raking or AdWords ad listing, if you don't have increased sales or if you don't generate more sales leads?
Too often, we get all focused about the Internet advertising -- the ads, the offer -- that we don't think the whole process through step-by-step and consider the experience our website visitors will be having.
If we did, we'd be thinking "big picture" and we would head off some of these potential problems before they occur.
Overcoming Your Website Visitors Anxiety
When people come to our website it's natural for them to feel anxiety. After all, look at all the cr*p on the Internet today, all the too-good-to-be-true products and services.
But when you and I offer REAL products or services, we have to overcome that concern, even if we're treating our site visitors fairly and not making outrageous claims.
So, how can you overcome these anxieties?
1. Offer more than a 1-page website. Credible companies have multi-page websites, including Privacy Policy, Terms of Use | Service and About Us pages.
They also have more than 1 page about their products or services.
I'm surprised by the number of 1-page websites I see from companies using infomercials to advertise their products. Often, they have the purchase form right on their home page, their only page.
Websites that are only 1-page don't seem credible. And having the purchase form right on the home page comes across as very pushy!
2. Next to any sign up or contact form buttons clearly state that you don't sell your customers' private information and link to your Privacy Policy page.
3. Effectively communicate what your Value Proposition is, also called your Unique Selling Proposition. If you don't know why someone should buy your product or service versus your competitors', now is the time to figure it out. (And by the way, based on my experience, if you don't know this, you're not alone, by any means.)
But our websites have to be about more than just us. They have to be about our visitors. What's in it for THEM, to do business with us? What unique voids in the marketplace can we fill?
As a Small Business Owner, Personally Relate to Your Site Visitors and Communicate Directly with Them
People don't buy from websites, they buy from people! So, how can you apply this to your own website?
1. For many small businesses and solo proprietorships, their website text should speak to your visitors directly in first person.
This should be written from the voice of the owner or President. They shouldn't use third person, institutional-sounding language, getting rid of "we" and "our", using "I" instead, speaking first person, in an actual conversation. Don't try to sound like you're Microsoft!
And while your at it, be careful about overuse of words about you...whether "I", or those words, "we", "our" or "us".
Check out the WeWe calculator (Google: wewe calculator). Make sure to focus on customer-focused words and NOT on words about you or your company.
2. Include your picture on your Web pages.
For a larger small business trying to make that personal connection with their website visitors, try the idea used by the nutritional supplement company Lumina. (Google: Lumina Health Contact Us)
In this execution, notice how Lumina gets you to relate to their customer service department. I still remember it was John I spoke with and that's been over 1 year ago that I called them!
Again, people buy from other people, not from websites.
For us as small businesses, why should we sound large, pretending to be something we aren't? And why should we run from our advantage of being small: low overhead, friendly, personal service and accountability, among other advantages.
Make Each Step in Your Marketing a Smooth Handoff from One Step to Another
If you're running pay per click advertising, make sure your ad matches the experience your website visitor will have when they come to your landing page. Actually, this same principle applies whether you're using search engine advertising or organic search engine optimization.
Quite often when I'm Coaching my small business owner clients or performing the service of an SEO Firm, I find the wording for their organic listing or AdWords ad says one thing and their landing page says something that doesn't sound the same.
This causes confusion is the best case scenario. In the worst case, it causes a lack of trust. Dangerous!
We should understand our products or services. And we know what we want our visitors to do on our site.
Our potential customers may not understand either. We need to think like them, when we explain what we have to offer them and how to use our website to take advantage of what we have to offer.
And when "shifting" from one page to another, we need to hand-off from one page to another naturally and smoothly, like a car with a smooth automatic transmission.
Don't advertise one offer in AdWords, only to have your landing page sound like it was written for another advertising offer. I see this problem a lot!
Often times, having an affordable SEO firm reviewing what you're doing can offer easy, inexpensive fixes that can yield big improvements in your search engine advertising conversions.
Your Action Plan
Let's review what we've talked about.
First, overcome visitors anxieties by offering a multi-page website which answers questions about your company and your services or products, while inspiring confidence in your company. Effectively communicate your Value Proposition.
Second, personally relate to your site visitors. Avoid using the wrong words that may put off your site visitors. Use your picture on your Web pages.
Third, hand-off from one page on your website and one step in your selling process to another smoothly and naturally. We should understand what we want our site visitors to do, but they won't unless we make the process really clear.
Whether your using an SEO Firm or doing the work yourself, if you take these steps, your search engine advertising plan will convert at a MUCH higher rate, when you take these steps.
Are you tweaking your
search engine advertising plan?
Paul Marshall runs an
SEO firm offering affordable SEO services and d-i-y SEO Coaching.
Receive your Free Introductory Consultation, just visit:
http://strategicwebmarketing.net
Source: http://www.articlealley.com/article_803922_62.html
Make Your Website Pages Search Engine Friendly
There is no subject in erected plan a website if not there are vacationers drawing seal in. A first of all lineage of traffic for bulk sites on the Internet is explore mechanical tools like Google, Yahoo!, MSN, Altavista and so on. Hence, by bringing forth a explore motor congenial position, you will be competent to stage without obstacle in explore mechanical tools and receive more visitors...
How to make your website appear top in search engine
Everyone wants their sites to be noticeable by search engines, especially Google. This is because over 90% of website users use it for searching for information. What many people don't know about their sites is that search engines are flagging them because they are not providing users with the relevant content...
To improve the search engine ranking of your website
If you want your church website to be considered successful, you must not stop finding ways to improve it. It is not enough to achieve your desired traffic count or to reach the target number of site visit. It is also important that your church website will do well in search engine rankings...
Keyword Search Engine Ranking SEO Strategies to Make Your Website Popular
The exploit of a website on the earth wide web only not depends on a great design and superb functionality but also on how decently it is optimized. A website is successful simply when it has a heavy visitor traffic. And to drive it loads of online population, you would need to make your website popular on the searching the web engines...
Keyword Search Engine Ranking Your Business Website Must Rank High in Google
Have you paid for a yellow pages ad? I just recently had a quote for a half page ad and it was $10000 for the year. With more and more people influencing online to find goods the yellow webpages seem to me to be a bit of a rip off.Have you paid for a yellow pages ad? I just recently had a quote for a half page ad and it was $10000 for the year...
How to Search Engine Optimization for Your Website
Search Engine Optimization Get the Most From Your Website
People who want to have a successful and profitable website put a lot of time and effort into a process known as search engine optimization.People who want to have a successful and profitable website put a lot of time and effort into a process known as search engine optimization.What this process essentially does is composing and analyzing your website to esnure they get a higher rating from search engines like Google and Yahoo...
Affiliates Guide Essentials of Website Design for Search Engine Optimization
Good practice includes:"˘ 30 or more pages, over 250 preferredGood practice includes:"˘ Keyword Density of around 4%Good practice includes:"˘ Use of Keywords in the title, meta tags and file/folder names...
Want To Make Your Website Visible In Major Search Engine
If you want to make your website visible in major Search Engine, then follow the guidelines given below:If you want to make your website visible in major Search Engine, then follow the guidelines given below:1. Start with searching popular keywords is being used these days related to your services or products. For example, if you are serving in website design field, then try to search website design at using keyword discover tools...
How to Make Search Engine Optimization Work for Your Website
Having a web presence is just not enough in today's competitive world. The main aim of all website owners is to ensure that their site attracts more and more visitors. However, this is not going to happen unless an effort is made to make the site visible to the maximum number of visitors...
|
|
 |  |  |
| | | | | | | |
Loading...
Search Engine Optimization is the Different ways to get free Traffic to Your Website
Of all of the different types of traffic that you can get your website, free traffic has got to be the most enjoyable. Knowing that you re getting people from all over the world who are interested in what you have to offer can be a real rush, especially when you don t have to pay a penny in order to achieve it for help visit www.feed-reader-links...
Search Engine Optimization New York for greater traffic and visibility of your website
There is no dearth of companies involved in designing websites these days. These companies are continuously on the job to put all kinds of information on the web pages. With an abundance of information available on the web, a customer today is much more empowered than he has been at any point in the past...
Search Engine Optimisation Easy Ways To Get Your Website Ranked Higher
People interested in online marketing, always question if there are legitimate loopholes in search engines, how can I utilize this, without having to pay for the inclusion. This is more on the lines of AdWords, which charges an astronomical amount of money upfront to use, and sometimes is not effective. Sure, it draws visitors to your website, but, do they purchase or sign up the service?People interested in online marketing, always question if there are legitimate loopholes in search engines, how can I utilize this, without having to pay for the inclusion...
Increasing Your Website Traffic The Importance of Search Engine Optimization
E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites...
Some Tips For Search Engine Friendly Website Design
A search engine friendly website with unique content is an extremely important asset for to have more traffic and success on the internet. Cluttered and unorganized content turns people off. However without traffic, even a well designed site will not produce results for you...
Search Engine Visibility Improve Your Website Visibility
Many businesses rush to put their website up, leaving out the most important factor "“ an internet marketing strategy, planned and developed. At the core of any growth, the most decisive factor for any website is traffic. Based on this, we build our websites, applications and content with the end user foremost in mind "“your potential clients...
Search Engine Optimization can do Wonders to Your Website Ranking
In the present age, there hardly would be any company or enterprise, which does wish to have an internet presence. Almost, every organization is keen to market its product and services through the medium of internet. Internet has evolved as the most cost effective source of promotion that is open to the widest target market...
Website Design In India And Search Engine Optimization Company India
| | |
| | | |
